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President of Sakata to Speak on market for Ornamentals

President of Sakata to Speak on market for Ornamentals

Discussing developments in the Market for Ornamentals within Japan, Mr. Hiroshi Sakata will be a speaker at this year’s World Ornamental Horticulture Summit in Beijing.

The event, co-organised by the International Association of Horticultural Producers, AIPH, will run from 11 – 13 September 2019 as part of the 71st AIPH Annual Congress.

Japan has the world’s third-largest economy. And according to AIPH’s International Vision Project, IVP * is a ‘mature domestic producer.’

Certainly, Japan’s capital city, Tokyo, is one of the world’s most important or ‘alpha’ cities. And its urbanisation zone, the Tokaido corridor, has the highest GDP in the world.

In AIPH’s second IVP report, which looks at the future of the global ornamentals industry, Tokyo is among the ‘new big spenders.’ And forecast to remain the world’s number one city for consumption value by 2030.

Over the last decade, the value of Japan’s imports and exports has increased, according to the AIPH International Statistics Flowers and Plants Yearbook 2018 **.

Exploring the implications of these developments, Mr. Hiroshi will deliver his speech on Friday 13th September at the Club Med Joyview Hotel in the Yanqing District of Beijing.

Mr. Lu Zhipeng, Manager of Ornamentals and Horticultural Products Sector, for the Alibaba Group – the world’s largest online retailer – will also be a speaker in the day’s programme. He will provide valuable insights into the following topics:

  • growth of internet sales in ornamental horticulture
  • how online selling in horticulture will develop in the future
  • what Chinese consumers are looking for, and
  • what the horticulture industry needs to do to meet changing consumer demand

Another speaker is Mr. Joep Hendricks. He will reveal trends and indicators for the future production and demand of ornamentals to 2030 and present new findings from AIPH’s third report.

Most importantly, Mr. Hendricks is the lead author of three major reports from AIPH’s International Vision Project (IVP). AIPH has already published two IVP reports: Ornamental Horticulture, a Growing Industry? (Jan 2019), and Production and Markets, the Future of Ornamentals (July 2019).

The third report focuses on the future of the Chinese market and will be launched at the Summit. Mr. Hiroshi Sakata, Mr. Lu Zhipeng and Mr. Joep Hendricks will also join a panel discussion to conclude the session.

About the Summit

Several hundred delegates are expected to attend the inaugural ceremony of the World Ornamental Horticulture Summit on Wednesday 11th September. Among them, leading industry players, influencers and decision-makers. After the official opening, people will be able to attend the AIPH International Green City Conference entitled ‘Urban Greening for Clean and Healthy Cities.’

The booking deadline for the Summit and the 71st AIPH Annual Congress (9 – 14th September) closes Tuesday 13th August. Register online today at to secure a place. More information on the Summit is available at

The World Ornamental Horticulture Summit is co-organised by the following organizations:

  • AIPH
  • China Flower Association
  • Beijing Flower Association
  • National Forestry and Grassland Administration China
  • China Council for Promotion of International Trade
  • People’s Government of Beijing Municipality
  • Bureau of Beijing International Horticultural Exhibition Coordination
  • People’s Government of Yanqing District Beijing

National Afforestation Commission and the Ministry of Foreign Affairs, China support the Summit. And Pera Event, Royal FloraHolland, Expo 2024 Łódź and Dümmen Orange sponsor it. FloraCulture International is the media partner.

* The International Vision Project reports 1 & 2 are available for free from the AIPH website. The first IVP report Ornamental Horticulture, A Growing Industry? (PDF) was published in January 2019. The second IVP report Production and Markets, the Future of Ornamentals (PDF) was released a few months later.

** The International Statistics Flowers and Plants Yearbook 2018 (published by AIPH and Union Fleurs) is free to AIPH full and affiliate members and sold online at The 2019 edition will be available from September 2019.




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