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Latest trends and developments at GreenTech Amsterdam 2024

Latest trends and developments at GreenTech Amsterdam 2024

GreenTech Amsterdam 2024 is the global horticulture tradeshow which inspires the market about the latest trends and developments on topics like data, energy transition, a tasty & healthy horticulture and from farm to pharmacy. More than 500 exhibitors, around 12,000 attendees, over 80 knowledge sessions and topnotch innovations are the ideal ingredients which will lead to spontaneous and unforeseen encounters. The event will be held from 11 to 13 June at the RAI Amsterdam Convention Centre.


A selection of the 80 knowledge sessions:

Vision Stage:

Tuesday 11 June, 13:45 – 14:30hrs: ‘From hops to cheers: beyond data integration’ moderated by Tiffany Tsui (Springtide Strategy) and speakers Rick Schneiders (Siemens), Dick Veerman (Foodlog), Jacques Gros (AB Inbev) and Ines Sagrario (Ekonoke)
Wednesday 12 June, 13:45 – 14:30hrs: ‘Pioneering the energy transition with greenhouse technologies from startups’ moderated by Henry Gordon-Smith and speakers Mike Poodt (Rijk Zwaan) and Rob van Straten (Skytree)
Thursday 13 June, 12:00 – 12:45hrs: ‘T&U: Future vision: A valuable tasty & healthy horticulture’ moderated by Harrij Schmeitz (Impact T&U) and speakers Marco Retel (MiFood) and Anne Elings (Wageningen University & Research)


Technology Stage:

Tuesday 11 June, 11:00 – 11:45hrs: ‘What is most important when choosing a new LED installation for tomatoes?’ with speakers Peter Klapwijk (2HARVEST), Orchan Koelijev (Orance), Thomas Grebner (ams-OSRAM International GmbH), Rebecca Nordin (Heliospectra) and Octavio Perez Rodriguez (Nature Fresh Farms)
Tuesday 11 June, 16:15 – 17:00hrs: ‘Crop Health: Nutrient Uptake Driver to a More Resilient Crop’ moderated by Frank van der Helm (Hogeschool Inholland) and speakers Marta Streminska (Wageningen University & Research), Felix Tarrats (Ceickor) and Peter Kamp (Priva)


Medicinal Plants/ Vertical Farming Stage:

  • Medicinal Plants:

Wednesday 12 June, 12:15 – 13:00hrs: ‘From Farm to Pharmacy: Global Developments in Medicinal Cannabis’ moderated by Sonny Moerenhout (Cultivators) and speakers Tjalling Erkelens (Bedrocan), Atiyyah Ferouz (ICQSA), Mariana Arias Larrea (MLA Legal and Consulting Boutique)
Wednesday 12 June, 15:30 – 16:15hrs: ‘The Dutch recreational revolution: Update on GKK experiment’ moderated by Sonny Moerenhout (Cultivators) and speaker Simone van Breda (Chairman of the union of Coffeeshop retailers, European Parliament candidate)

  • Vertical Farming:

Tuesday 11 June, 14:15 – 15:00hrs: ‘CEA Unlocks the future of seed breeding?’ moderated by Roel Janssen (Planet Farms) and speakers Stefanie Linzer (Greenlux), Wim Grootscholten (Rijk Zwaan), Wolfgang Fischer (Graines Voltz) and Newton Kalengamalira (80 Acres Farms)
Wednesday 12 June, 10:30 – 11:15hrs: ‘Retail Outlook CEA for Regional Production’ moderated by Jochem Wolthuis (Die Frische Society) and speakers Claus Ahrens (vGreens), Lee Greene (Foodhub-NRW), Michael Muller (Pflanzentheke) and Bauke vom Lentere (Rijk Zwaan)

More information at:


Registration policy Visitors

GreenTech is offering a 3-day entrance ticket €95 excl. VAT per person, up to and including 7 June. Exhibitors can invite their clients free of charge up to and including 7 June. For an additional fee, upgrades such as a Premium, Overnight stay and Fun package, are offered.
More information and registration at


GreenTech Amsterdam 2024

GreenTech Amsterdam 2024 will take place on Tuesday 11, Wednesday 12 and Thursday 13 June at RAI Amsterdam. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.

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