Totam Seeds stars at the Global Tomato Congress
For this occasion, the Dutch company, a member of the Mitsui Group, also launched a new yellow cherry and an orange mini plum tomato, which attracted great interest from trade professionals
05.05.2022 – ENGLISH
Totam Seeds can look back with great satisfaction on the Global Tomato Congress 2022, the event which brought the world’s top tomato experts together in Rotterdam to discuss the future and innovations of this crop.
Totam Seeds, a seed company belonging to the Mitsui Group, “founded by growers for growers”, attended the international congress in the dual role of sponsor and exhibitor, presenting various innovations in terms of both the reinforcement of its in-house tomato team and the development of new varieties with characteristics that attract strong demand from the modern consumer.
With regard to the company’s internal expansion, the Global Tomato Congress 2022 saw the official presentation of the new Totam Team, which has kept on growing and gaining fresh professional expertise in the last few months. In fact, in January the new Customer Service and Marketing Manager, Seniz Pektas, with lengthy experience in the seed business, joined the organisation. Pieter Vermeulen, also with years in the sector behind him, was another new addition, taking on the role of Product Development Manager from last April.
The new varieties presented on the Totam Seeds stand also attracted a great deal of interest. The message from the Global Tomato Congress was clear: the tomato of the future will be more and more colourful, will multiply its possible consumption opportunities, and will become a fundamental ingredient for adding flavour, freshness and aesthetic appeal to a vast array of dishes. With this in mind, Totam Seeds presented 3 completely new products. The first was SH 9133, a cherry tomato with a bright lemon-yellow colour and a strong, sweet flavour. Alongside were: SH 9074, a bright orange mini plum with exceptional sapidity, and SH9164, another mini plum, that caught the attention for its intense glossy red, sweetness and crunchiness.
“We are very pleased with the feedback received during the 2022 edition of the Global Tomato Congress,” commented Seniz Pektas, Customer Service and Marketing Manager of Totam Seeds, “because our discussions with the top trade professionals gave us confirmation that we are on the right path. Since its foundation, our company has always focused its attention on farmers and people who make their living from farming, developing sustainable ideas and varieties throughout the production chain.”
Totam Seeds, a Mitsui & Co. company, belongs to the Group’s Seeds Business Unit, which comprises several seed production firms: Top Seeds International IL, Totam Seeds NL, ISI Sementi IT, Xiangyan Seeds China and Japan Vegetable Seeds JP. Prominent, one of the largest tomato growers in the Netherlands is also a shareholder in Totam Seeds.
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About Totam Seeds
Founded in 2010 and acquired in November 2020 by Mitsui&Co, Totam Seeds is an innovative, globally renowned
breeding company based in the Westland region of the Netherlands. It develops and selects premium-quality tomatoes for commercial production in high-tech glasshouses. In 2014, Dutch group Prominent became a major shareholder in Totam Seeds. Every year, Prominent growers are actively involved in helping the company’s breeders select and screen newly developed varieties. The company’s tomato seeds are available in Europe, Canada, the United States, Mexico, New Zealand, and Australia.